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HVAC marketing

Fill your HVAC schedule — peak season and slow.

When it's 98° and the AC dies, the homeowner calls the company at the top of Google. We make sure that's you — then track every call through to a booked job.

The HVAC challenge

Demand swings hard. Your marketing should swing with it.

HVAC lives and dies by the weather and the emergency call. Summer no-cool and winter no-heat spikes are where the high-margin jobs are — but they're also when costs climb and every competitor is bidding. HVAC search leads can run around $128 each on Google Ads, so wasting budget isn't an option.

We shift spend toward the highest-intent emergency searches when demand surges, lean on cheaper Local Services Ads year-round, and make sure the calls you're already paying for actually get booked.

  • Local Services Ads — cheapest lead source
  • Emergency "AC repair near me" Search campaigns
  • Seasonal budget shifting (cool ↔ heat)
  • Install & replacement lead capture
  • Reviews to win the click against competitors
What we run for HVAC

The channels that book HVAC jobs.

Local Services Ads

Top-of-Google, pay-per-lead, with the Google Guaranteed badge — at roughly half the cost per lead of standard Search.

Emergency Search

Tightly-targeted campaigns for no-cool/no-heat intent, with call tracking so you see exactly what each booked job cost.

Reviews & GBP

A steady flow of new reviews and an optimized Business Profile so you win the map pack in your service area.

Before next heat wave

Be the first call when the AC quits.

Free 15-minute audit — we'll mystery-shop your phone and audit your Google presence. No contract, no card.

Book your free call